"A quartet that plays whatever the hell it likes. Wails, shouts, meandering guitars and more are laid over an impressively throbbing rhythm section. I suppose you could call this "gloom," but the drums and bass are simply too jaunty. A fine collection of disconcerting sounds."
-Aidabet.com
"If the pen is mightier than the sword then We Are Hex's latest release is proof that the song is mightier than the sawed off shotgun! Gloom Bloom is a rigid and sterile melding of angular post punk and new wave with eerie, almost robotic overlord voices dominating puny human screams. Jagged instrumentation is peppered with bells, synths, xylophones, and even a few basic guitars, bass, and drums. Then again a guitar can be a deadly weapon if you grab it by the neck and swing it at someone's head. This is a far more complicated and experimental album than what usually appears in these reviews, but it's a definite pull your head out of your ass must hear piece."
-Evilneedles.com
"We Are Hex = The Cure + Peaches
This band is fantabulous. The term “genre-bending” does not do them justice. Banshee-like wails erupt (without much-needed early warning system--budget cuts won’t allow it) from lead singer Jilly’s lips and rain sonic volcanic bombs down around your ears with most finding a resonating purchase in your crown region. Much later, these bombs will make beautiful front yards for people in Hawaii that do not know their illustrative career as enchantingly crooned Hex tunes. I can’t say that I’ve been this entranced with vocals from a female lead in quite some time; they just haven’t been hacking it lately. But thanks be to the gods of rock (the only kind worth believing anymore) for giving me something decent to listen to from a gutsy female lead. The music backing her is also very well done-some haunting, electronic-inspired beats backed by excellent reverberating guitar and some plinky-plinks make for a very rewarding listening experience."
-Slugmag.com
"I didn't know what to think when I first heard We Are Hex's debut Gloom Bloom. Sure, the obvious influences that the band cites themselves are there (Jesus And Mary Chain, Joy Division and The Cure), but they're almost just in the background. They mix the darker elements that bring them dangerously close to goth-rock with punk rock energy. "INDPLS", the second track, particularly brings Gang of Four to mind. Even somewhat slower still have a real intensity to them. The fact that this was recorded and released by the band, in the house where the band lives doesn't hurt. The Do-It-Yourself attitude combined with a much needed sense of urgency in the music make this one of the strongest debut albums released in a long time."
-Ghetto Blaster Magazine
"The first description I ever read of We are Hex was that they were a "messy pile of pop slop", and, well, my hopes couldn't have been higher after hearing that. Luckily, this Indianapolis group didn't disappoint. This album consists of fuzzy, off-the-wall psychedelic madness, with booming drums and pulsating rhythms, and a female vocalist who reminds me in a big way of PJ Harvey; in fact, this release isn't a whole lot unlike a more chaotic version of Harvey's early work."
-Watchthetapes.blogspot.com